Prudential Retirement committed itself to leading the transformation of retirement. To communicate this to their market they launched the Day One campaign. As a compliment and to rally their employees around its cause, Prudential Retirement initiated an internal awareness campaign. Graham Relf Design worked closely with Prudential Retirement’s team to create internal materials that identified and conveyed their key messages. A campaign identifier was designed and an overarching look and feel created (within their brand guideline) to give the campaign its own unique character.