Guy Carpenter Strategic Advisory delivers integrated advisory and implementation solutions for geographic expansion, capital allocation, new product development, distribution and technology challenges. A business unit of Guy Carpenter, Strategic Advisory developed its own sub branding to help identify itself, and the business capabilities it offers within the Guy Carpenter group of business units. Graham Relf Design developed brand use guidelines, and created a look and feel for its communications. Although fitting into the overall Guy Carpenter look, the look and feel created a visual differentiation and identity for the Strategic Advisory business unit.