After transitioning from a previous partnership to a new business and personal tax consulting firm, East Coast Tax Group wanted to stand out among their piers with a strong identity that reflected their proactive tax advisory approach. Graham Relf Design created an identity that stood out from the sea of sameness associated with the business area, and reflected their foresight and knowledge based approach with a unique brand visual theme. The branding was executed across all initial communications including web site design and build, logo, stationary and social media favicon and headers.