Veria ID is a line of all natural organic hair, skin, and body care products, which combine 5000 years of Ayverdic knowledge with modern laboratory science. The US launch campaign highlighted the unique ancient Indian Ayervedic knowledge, and it’s Inner Dosha wisdom. Each Dosha’s – Kapha, Pitt, and Vata – characteristics corresponds to the appropriate hair, skin, and body product treatment. The campaign challenged viewers to participate in the online quiz to find their Inner Dosha.